Privacy Policy

At Bowie Braces, we take the privacy of our patients and website users seriously. This Privacy Policy outlines how we collect, use, and protect personal data through our website and services. We are committed to ensuring that your privacy is protected and that your personal information is used in accordance with this policy.

Personal Data We Collect and Process

We collect personal data for the following purposes and through the following services:

Advertising

• Google Ads Conversion Tracking and Meta Ads Conversion Tracking (Meta Pixel)
• Personal Data: Trackers; Usage Data

Analytics

• Google Analytics (Universal Analytics) and Meta Events Manager
• Personal Data: Trackers; Usage Data
• Google Analytics 4
• Personal Data: Trackers
• Contacting the User

Contact Form

• Personal Data: Email address; First name; Last name; Phone number; Trackers Displaying Content from External Platforms

Google Fonts

• Personal Data: Trackers; Usage Data SPAM Protection

Google ReCAPTCHA

• Personal Data: Answers to questions; Clicks; Keypress events; Motion sensor events; Mouse movements; Scroll position; Touch events; Trackers; Usage Data

Tag Management

• Google Tag Manager Personal Data: Trackers

How We Use Your Information

Your personal information may be used in the following ways:

To provide services: Such as scheduling appointments or responding to inquiries. For marketing and analytics purposes: Using tools like Google Analytics and Meta Ads to improve our website’s functionality and measure advertising effectiveness.

For SPAM protection: To protect against unauthorized access or spam-related activities.

Information on Opting Out of Interest-Based Advertising

You can manage your advertising preferences through platforms such as:

• YourOnlineChoices (EU)
• Network Advertising Initiative (US)
• Digital Advertising Alliance (US)
• You may also opt out through device settings (e.g., mobile device advertising settings).

Legal Basis for Processing

We collect and process personal data based on the following legal bases:

• Consent: When you provide your consent for us to process your personal data.
• Contractual necessity: When processing is required to perform a service or agreement with you.
• Legitimate interest: For purposes like website security, marketing, or service improvement.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. If you withdraw your consent, we will delete your personal data unless we are required to retain it for legal reasons.

Your Rights

You have the following rights regarding your personal data:

• Access: To know what data we have collected about you.
• Rectification: To correct any incorrect data.
• Deletion: To request the deletion of your data.
• Objection: To object to processing based on legitimate interests, such as marketing.

To exercise any of these rights, please contact us at the contact details provided below.

Contact Information
Owner and Data Controller
Bowie Braces
6828b Racetrack Road
Bowie, MD, USA

Contact email: info@bowiebraces.com

Security

We take appropriate measures to ensure that your personal data is secure and protected against unauthorized access or disclosure.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page, and where appropriate, notified via email or our website.